In this innovative video campaign, internet sensation Khaby Lame joins forces with Lidl to launch a new AI-powered pizza line that’s as simple as Khaby’s signature gesture — and as delicious as it is smart.

Using cutting-edge AI, Lidl has created a range of pizza recipes optimized for taste, nutrition, and customer preference. To bring the concept to life, Khaby stars in a series of short, humorous, and relatable videos where he reacts to overly complicated ways of making or ordering pizza — then shows the effortless alternative: Lidl’s AI-created pizzas. No unnecessary steps. No chaos in the kitchen. Just great taste, done smart.

The campaign blends Khaby's iconic no-nonsense humor with Lidl's innovation-driven food strategy, capturing attention across TikTok, Instagram, and YouTube Shorts, while also sparking conversations about how AI is shaping the future of everyday meals.